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03-Mar-2016 08:25

"Our goal is to create more high-potential first dates," said the company's founder, Justin Mc Leod, at Since potential dates share mutual friends, there's less of a risk involved in going out, Mc Leod argued.

That's how much online dating companies are expected to make in 2013 by helping lonely hearts find love on the Internet.

The industry has been growing steadily for half a decade, so it's no wonder that older digital yentas like and e are seeing competition from app startups like the enthusiastic Let's Date, the gay and bisexual service Grindr, and the somewhat-forward Down (if you must ask the question "to do what?